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Archive for September 26th, 2009

About a month ago, I discovered a local blogsite, Style Blueprint, which is co-authored by Elizabeth Fox and Liza Graves.  The site is their personal take on many of my favorite subjects: interior design, fashion, food, shopping, etc.  Ironically, it was a customer from Birmingham that told me about Style Blueprint.  She had just moved here and was on the hunt for unique places to shop.  “Birmingham is all about locally owned businesses in quaint little villages,” she informed me.  I countered that while Nashville may be lacking  in the “quaint village” department, we definitely have some excellent stores: think AshBlue, Pastiche, Margi’s Chair and Chair Alike, The Paper Place, The Perfect Pair, The Dotted Line, Woo Skincare + Cosmetics and Habit.  And those are within walking distance of my store!

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I subscribed to Style Blueprint that afternoon, and then read a funny “countdown” post about Elizabeth’s house being included on the Whitland Home Tour, which starts tomorrow.  I emailed  them with a proposition: what if our floral designer, Jessica Gainey, did some arrangements for her house, and in return, Elizabeth could blog about it on their site?  It worked out and we’ve had an excellent response. She plans on doing a follow-up post next week with pictures of her house, including Jessica’s arrangements.

I guess this is where the power of “viral marketing” comes into play.  They blog about me; I blog about them; we both do Twitter and Facebook posts, and everyone comes out a winner.

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