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Posts Tagged ‘Swiftwick’

!cid_C27B213E-BA01-4B03-81DD-788FD8DA4348@gbwOur relationship with Swiftwick, a local company based in Brentwood, TN, is an interesting one, as you wouldn’t expect an upscale gift store in Green Hills to carry cycling apparel.  Their socks are the “go-to” line for many pro cycling teams, and lots of Nashville cyclists and triathletes buy from us.  Now the company markets to retailers that cater to other sports: golf, tennis, hiking, horseback riding, etc.

We were one of the first stores in Nashville to carry Swiftwick back in its infancy, in the spring of 2007.  I believe Gran Fondo, a much-loved bike store in Belle Meade, was their top seller, and we were Number 2.  The Tennessean has featured our Swiftwick socks in numerous articles, and we’ve sold them online to customers as far away as Turino, Italy.

Another plus is that Swiftwick comes up with new sock styles on a regular basis, and now they make shirts as well.  The company is kind enough to provide us with a limited supply of  custom socks: Torrey Pines (the famous golf course), various styles for Mellow Johnny (Lance Armstrong’s bike store in Austin, TX), and Nashville Striders, a local sports club for avid runners.

Full disclosure: I’m devoted fan of these socks.  Once you try them, you’ll never go back to generic department store socks.  And if you give them as a gift, expect the recipient to ask you for more.

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